All Case Studies
Alibi Coffee
F&B / Specialty Roastery
A New Brand Direction for a Roastery That Sells Beans, Not Just Cups.
Pure organic content play.
Services
Brand Content
Creative Direction
Photography
New Brand
Direction
Direction
A roastery is not just a cafe. It sells the craft of the bean. We built a content look that sells the roast, not just the latte.
The Problem
Alibi roasts its own beans. That is the whole edge. But the content looked like every other coffee shop. Latte art and a storefront. Nothing that said this place roasts the bean.
The Thought Process
A roastery sells a craft. The story is the bean, the roast, the care. So the content has to show that, not just the cup. Make the roast the hero. Make people taste it through the screen.
The Solution
We gave Alibi a new brand direction. A cleaner, warmer look built around the roast. We shot the beans, the process, and the product. Pure organic content, no ads, made to build a following that cares about good coffee.
The Work
Photos
More Work
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