We built the ads, the funnel, and the follow-up system. They close the deals. Here is exactly how we did it.
Per Month
We make 15+ ads every month. Most gyms make one.
Here is the problem. You do not know which ad will work. Nobody does. So we make a lot of them. 15+ every single month. Some are testimonials from real members. Some are cinematic. Some are shot on a phone. Different hooks. Different styles. Different angles.
If an ad does not hit our cost-per-lead target in 72 hours, we kill it. If it works, we spend more on it. Simple.
When someone clicks the ad, they land on a page built to do one thing. Book them.
We looked at the companies that get 40,000+ sign-ups a month. Thumbtack. Bark.com. Their pages are not pretty. They just work. One page. One button. No distractions.
We built PLF's page the same way. No menu bar. No "learn more" links. You land on the page, you see what it is, you book. That is it. 68% of the people who hit this page booked a consultation.
68% book rate. Not a typo. When there is only one thing to do on the page, people do it.
We tracked everything. Meta Pixel. Google Ads tag. GA4. UTMs on every link. So we knew exactly which ad brought each person in and how much that booking cost.
68% Book Rate
$8K a month in ads. We know where every dollar goes.
Two channels. Meta Ads to find new people. Google Ads to catch people already searching. Then website retargeting to follow up with everyone who visited but did not book. Three layers working together.
But ads are just traffic. The real work is everything after the click. We built the whole system. The ad. The landing page. The follow-up. Every step pushes the lead closer to booking.
They click the ad. They book instantly. The system follows up for you.
Speed matters. A lead that books in 5 minutes is worth 10x a lead sitting in your inbox overnight. So we built it so they can book the second they click. No "someone will call you back." No waiting. They pick a time, they are confirmed.
Then texts go out automatically. Confirmation. 24-hour reminder. 1-hour reminder. No-show? Rebook text same day. The system runs itself. The gym staff just train people.
This is where most businesses lose money. They spend thousands on ads. Get the lead. Then nobody follows up fast enough and the lead goes cold. We took the human out of it. The system does the follow-up. The humans do the training.
We bring the leads. Their team closes them. 42% close rate.
The best ads in the world do not matter if nobody closes the deal. PLF has a strong in-house sales team. Our job is to bring them people who are ready to start. Their job is to close them.
42% of booked consultations became members. That is what happens when the leads are good and the sales team is dialed in. We did not send random traffic. We sent people who already watched the content, visited the page, and booked on their own.
$40,000 per month. Here are the numbers.
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