Terms of Service.

These Terms of Service ("Terms") are the fine print behind every SoCals Media Service Agreement. The agreement you sign is short on purpose: what you get, what you pay and when, and how to get out. These Terms cover the rest, and they are part of your agreement once you sign it.

1How These Terms Work

These Terms apply to every SoCals Media Service Agreement that names them (the "Agreement"). The Agreement and these Terms, read together, are the whole agreement for the work.

The version that applies to an Agreement is the one dated in it. Each version an Agreement names stays online at its own address, listed at the end of this page. If SoCals Media changes these Terms, the change applies to Agreements signed after it, and to an Agreement already signed only if the Client agrees to it in writing.

Where the Agreement and these Terms differ, the Agreement controls.

2Who Is Who, and How Days Are Counted

"SoCals Media" means Socals Media & Co LLC, a California limited liability company in Los Angeles, California. "Client" means the business named in the Agreement.

Day 0 is the day the Agreement is signed, and the Agreement takes effect on the date of the last signature. Each day ends at 11:59 pm Pacific time. Where a step waits on the Client, every day after it moves by the days lost.

"Month one" runs from the day the Agreement is signed until the review at the end of the 30 day campaign, thirty days after the ads go live, about day 45, unless the Agreement sets another end.

3Business to Business

SoCals Media works with businesses. The Client buys for its business, not for personal, family or household use, and the person who signs the Agreement confirms they are authorized to sign it for the Client.

SoCals Media is an independent contractor. Nothing in the Agreement creates employment, partnership or agency.

Work may be carried out by SoCals Media's employees, contractors and authorised team members operating under its direction. SoCals Media remains the accountable party for every deliverable and obligation, whichever team member performs the work.

4The Work

What is included, and how much of it, is listed in the Agreement. This section says how the parts run, where the Agreement includes them.

• The meetings. The pre-campaign briefing on day 1, in depth, the nitty gritty details. The first check-in, the mid draft, on day 5. The final draft meeting on day 8, where every draft is signed off and the shoot day is booked. Nothing is filmed that the Client has not seen.
• Days 2 to 5. The team puts it together: the competitive analysis, the strategy and angles, the Meta campaigns and what to run, the concept scripts, the organic plan, the landing page and the shot list. Nothing goes live.
• The shoot. A directed shoot on the day booked at the final draft meeting, with the shot list built beforehand, every script approved by the Client before the camera comes out, and a checklist and a detailed brief for everyone on camera. B-roll of the Client's work, space and team, used across the ads and the organic.
• The creative. Concepts scripted line by line for camera in the Client's voice and cut from the shoot, with the intros on every concept filmed separately, the main intro first, used across the ads and the organic.
• The organic. Posted by SoCals Media to the Client's Instagram and Facebook.
• Editing days and pre-launch. The edit, the landing page and the campaign built, and the tracking tested. Then tweaks on the creatives and the concepts: the Client's chance to voice them before the ad spend and the organic posts start.
• The landing page and the leads. A fast landing page with the form and the tracking wired in. The form asks each lead for consent to be contacted, in the wording the calling and texting rules require. Every lead goes to the Client's phone and email the moment it lands, and every step of the tracking is tested before launch.
• Account set-up. The Client's own Meta business portfolio with SoCals Media added as a partner; the ad account on the Client's own card with the Facebook page and the Instagram account connected; the pixel and the conversions API set for the full funnel: a page view, a lead, a booked call and a signed client; the landing page domain verified with Meta; the audience and targeting built. Where the Client's accounts are already set up, SoCals Media is added as a partner on day 1.
• GoHighLevel. Set up as the Client's CRM, with every lead landing in it; the pipeline from new lead to booked to won; a call, a text and an email to every new lead inside 5 minutes; training for the Client's staff on working the pipeline. It runs as a sub-account under SoCals Media's agency account.
• Every week after launch. Every ad read each week. The ads bringing leads get more of the budget, and the ones that are not get turned off once they have had a fair run. New intros on the cuts that work. A weekly report from week 1 after launch, covering Meta, the creatives, the funnel and every lead.

Anything that materially increases the scope, such as a second shoot day, travel, paid talent or a second location, is quoted separately and only goes ahead once the Client has agreed the price in writing.

Goodwill and extra work. Where SoCals Media does something beyond what the Agreement requires, such as extra ads, an extra shoot, a reshoot or work at short notice, it is done as a courtesy. It does not admit fault, does not indicate the original work was incomplete, does not create a new obligation, and does not become part of the standard scope.

5What the Client Does

The work runs on time only if these happen. A delay here is the only thing that can move the days.

• Access. On day 1, add SoCals Media as a partner on the Client's Meta business portfolio and put the Client's card on the ad account; for organic only work, give SoCals Media access to the Client's Instagram and Facebook. Keep that access in place for as long as the Agreement runs.
• Ad spend. Pay Meta directly for the ads, on the Client's own card, at the daily budget in the Agreement. Ad spend is never paid to SoCals Media, and SoCals Media never holds it or marks it up.
• The pre-campaign briefing. Brand files, any past footage, and everything about the offer: the customer, the price, and what makes the business different.
• Approvals. Answer anything SoCals Media sends within 48 hours. If no answer comes in that window, the material is treated as approved so the schedule holds.
• Shoot day. Be on location and ready to film on the shoot day booked, with anyone else who will appear on camera. One move of the shoot is free with 48 hours' notice. After that, the days after it move by the days lost.
• The leads. Call every lead within 5 minutes of it landing during business hours. What happens on the phone, and after it, is the Client's to run.
• Consents. Confirm that everyone who appears on camera has agreed to appear.
• People the Client brings in. Staff, a designer, a videographer, another agency or anyone else the Client brings into the work works under the Client's responsibility, and the Client makes sure they follow the Agreement and these Terms.
• A privacy policy. Keep a privacy policy live on the Client's site that names the lead form and the tools behind it. Meta will not run a lead form without one.

6Paying

• Each payment is made through the payment link SoCals Media sends, and invoices are due on receipt.
• Where a payment is due on shoot day and has not been paid by then, the shoot waits until it is, and the days after it move by the days lost.
• A card the Client saves is charged only as the Agreement authorizes. If that charge fails, SoCals Media sends an invoice for the same amount, due on receipt.
• A fee is for the work being made available and done. It stays owed if the Client chooses not to use part of it.
• Before disputing a charge with a bank or card company, the Client tells SoCals Media in writing and gives it 14 days to put it right. Most problems are fixed with one message.
• If a payment is disputed or reversed for an amount owed under the Agreement, the amount stays owed, together with any fee the payment processor charges SoCals Media, and the dispute is a material breach under section 14.
• While a payment is overdue, SoCals Media may pause the work until it is paid, and the days after it move by the days lost.
• If SoCals Media has to collect an overdue amount, the Client also pays the reasonable costs of collecting it, including attorneys' fees and collection agency fees.
• If the Client owes SoCals Media money when a refund is due, the refund is first set against what is owed.
• Ad spend paid to Meta is not a fee under the Agreement.
• All amounts are in US dollars.

7Refunds

A refund is made as the Agreement sets out. The 8 Day Trial Term's day 8 refund is in full.

Dissatisfaction with results is not the same as non-delivery. Fees are paid for the work and the time it takes. Outside the refunds written into the Agreement and these Terms, a fee once owed stays owed, whatever the numbers did.

8The 8 Day Trial Term

This section applies when the Agreement is an 8 Day Trial Term.

• The way out. Until the end of day 8, the day before the earliest shoot day, the Client can back out for any reason or none. One email or text to SoCals Media is enough. The first half of month one, paid on signing to save the Client's spot, comes back in full the same day it is asked for, and the Client keeps every draft made so far: the strategy, the scripts, the landing page draft and the shot list. Nothing further is owed, and the Agreement ends that day.
• From day 9. The first half is no longer refundable under this section, because the shoot and the edit are where most of the cost sits. The second half is due on shoot day. Month one then runs as a normal month to the review, and nothing more is charged for it.
• The drafts. The strategy, the scripts, the landing page draft and the shot list are the Client's from the moment they are made, including when the Client backs out.
• Stopping later. From day 9 to the review, the Client may stop the ads at any time by telling SoCals Media in writing, and the fee for month one stays owed.

930 Leads in 30 Days

This section applies when the Agreement is 30 Leads in 30 Days.

How month one is paid

Nothing is charged on signing or on shoot day. On signing, the Client saves a card with SoCals Media for month one. The day the 30th qualified lead lands within the first 30 days the ads run, SoCals Media charges month one to that card, once, and emails the Client the list of the 30 the same day.

If fewer than 30 qualified leads land in those 30 days, for reasons within SoCals Media's control, nothing is charged and the Client does not owe SoCals Media anything for month one. The Client keeps every lead. Month one not being charged is the Client's sole and exclusive remedy for a shortfall in the count.

The 30 days start on the first day an ad is approved by Meta and delivering. Ad spend is never part of this: it is paid by the Client to Meta and never passes through SoCals Media.

The eight days

Until the end of day 8, the day before the earliest shoot day, the Client can back out for any reason or none. One email or text is enough. Nothing has been charged and nothing is owed, the Agreement ends that day, and the drafts stay SoCals Media's.

From the start of day 9 the shoot and the edit begin, which is where most of the cost sits. From then, if the Client ends the Agreement before the count is done, month one is charged on the day it ends.

What counts as a qualified lead

A lead counts when it ticks all four boxes.

• In the area: inside the service area named in the Agreement, by the zip code or city the lead gave.
• A real project: written in the lead's own words on the form.
• A working number: the number the lead gave rings.
• Picks up or calls back: the lead answers the Client's call, or calls back.

Whether a lead qualified is decided by the form entry and the Client's call log, not by how the conversation went. Booking, showing up, taking a quote and paying are the Client's side, and none of them change whether a lead counted.

What the count needs

• The ad spend: $100 a day on the Client's card for the full 30 days, $3,000 in all. If the Client lowers it, the 30 drops in proportion. If the Client pauses it, the 30 days pause with it.
• The five minutes: every lead called within 5 minutes of landing during business hours, by the person named in the Agreement. A lead the Client did not call in that window counts as qualified if it ticks the other three boxes.
• Hands off the campaign: the campaign, the form and the page stay as built unless the Client tells SoCals Media first. Days lost to a change made without telling SoCals Media pause the 30 days.
• Access: if access is removed during the 30 days, they pause until it is back.

A Meta restriction caused by the Client's account history or by activity outside the campaign is outside SoCals Media's control. A rejected ad is not: SoCals Media rewrites and resubmits it at no charge, and the 30 days keep running.

The count

Every lead is logged as it lands, with the time, the ad that brought it and the four boxes, and the log is in every weekly report. Either party may question how a lead was logged within 5 business days of it landing, by pointing to one of the four boxes and what they saw: the call log, the text or the voicemail. A lead nobody questions in that window stands as logged. If a lead in the 30 is questioned in time and struck, the next qualified lead takes its place, and if the 30 days end without one, the charge is refunded as the Agreement sets out. At the review the count is read against the four boxes, and the record decides, not either side's say-so.

Who owns the work until it is paid

Until month one is paid, everything SoCals Media makes for the Client stays SoCals Media's: the drafts, the scripts, the videos, the landing page and the campaign. While SoCals Media runs the campaign, the Client may use them for the campaign and nothing else. The day month one is paid, it all becomes the Client's under section 11. If month one is never charged, it stays SoCals Media's, SoCals Media takes the landing page down and removes the ads it made from the Client's ad account, and the Client keeps every lead. The accounts themselves are always the Client's.

10After Month One

Nothing after month one is signed with a month one Agreement. Anything longer is a fresh yes, signed at the review.

At the review the Client chooses to continue on a new agreement, signed then, or to stop. The new agreement sets its own term, price and any bonus, what is owed if it is ended early, and when a cancellation takes effect. If the Client stops, or signs nothing, the month one Agreement ends at the review and nothing further is owed.

11Ownership and Accounts

• The accounts are the Client's. The Meta business portfolio, the ad account, the Facebook page, the Instagram account, the pixel and the landing page domain belong to the Client at all times. Access is granted to SoCals Media for the work and for no other purpose.
• The content is the Client's once it is paid. On payment for month one, the Client owns the final ads, the organic videos, the photos and the landing page outright, and may use them anywhere, forever. On 30 Leads in 30 Days, section 9 applies until then. While an amount owed is more than 30 days overdue, the Client's right to run the content made in that period pauses until it is paid.
• Working files. The scripts, the shot list and the drafts are shared in the Client's own folder and stay open to the Client after the Agreement ends; on 30 Leads in 30 Days, once month one is paid.
• The leads are the Client's. SoCals Media handles them only to run the work. It never sells, shares or reuses them, and deletes its working copies within 30 days of the Agreement ending. Where the Client's GoHighLevel runs under SoCals Media's agency account, SoCals Media hands the Client a full export of their contacts and pipeline when the Agreement ends.
• The Client's materials. The Client's name, logo, brand files, footage and anything else it supplies stay the Client's. The Client lets SoCals Media use them to do the work and for no other purpose, and confirms it has the right to give that permission.
• What stays with SoCals Media. Its templates, process and tools, and any music or stock licensed for the ads, which stay licensed to the campaign.
• Our portfolio. SoCals Media may show the work in its portfolio and case studies, without the Client's revenue, its customers' names, or anything said in confidence. The Client may withdraw that permission at any time in writing.
• On ending. SoCals Media removes its own access within three business days of the Agreement ending, and hands over anything it still holds.

12What We Do Not Promise

SoCals Media does not promise a cost per lead, a number of leads, booked jobs, views, followers or customers, a close rate, or any revenue. The only number SoCals Media promises is one written into the Agreement, such as the 30 qualified leads in section 9, and the only remedy for missing it is the one written beside it. What happens after the phone rings, the price, the follow-up and the close, is the Client's.

Results from other clients are real and are not a prediction of the Client's. Outcomes depend on the market, the offer, the price, and how fast someone picks up the phone.

Platform risk. SoCals Media is not responsible for action Meta takes against the Client's ad account, page or Instagram account, including a restriction, a suspension or a change to how Meta delivers ads, other than where SoCals Media's gross negligence or wilful misconduct causes it.

No other warranty. The services are provided as described in the Agreement and these Terms. No other warranty applies, express or implied, including any implied warranty of merchantability or fitness for a particular purpose.

The results disclaimer, in full. The figures, results, and performance metrics referenced on this website are based on the experiences of specific clients and campaigns managed by SoCals Media. These results are not typical and are not guaranteed. Individual results will vary based on factors including but not limited to: business type, market conditions, offer strength, ad budget, audience quality, operational execution, and prior marketing history. Any references to revenue, ROAS, close rates, lead volume, or walk-in counts reflect specific client outcomes under specific conditions and should not be interpreted as a promise, projection, or guarantee of future performance for any prospective client. SoCals Media does not guarantee any specific level of results. Past performance is not indicative of future results. All marketing involves risk, including the risk of loss of ad spend with no measurable return. Where case study metrics are referenced (e.g., ROAS, CTR, close rate, revenue added), these reflect data from actual campaigns but may not account for all variables, seasonal factors, or external conditions that influenced results. By engaging with SoCals Media, you acknowledge that results depend on execution by both parties and that no outcome is guaranteed.

13Claims in the Ads

SoCals Media makes no claim about the Client's business that the Client has not confirmed. A licence, a review, a before and after, a price or any claim about results that the Client gives for the ads is the Client's to stand behind. Where the Client's trade needs a licence number in its ads, the Client gives it and SoCals Media shows it. If Meta or a regulator objects to an ad, SoCals Media pulls or rewrites it at no charge.

The Client is responsible for its own business following the laws and licensing rules of its trade, and for anything it posts, sends or publishes itself, outside the work.

14Ending an Agreement

• For a material breach. Either party may end the Agreement immediately for a material breach the other has not fixed within 14 days of written notice. A disputed payment is a material breach. Fees already owed stay owed.
• If SoCals Media stops. Any fee paid for work not delivered is refunded, as the Agreement sets out.
• In month one. The way out in the first eight days, and what is owed after them, are in sections 8 and 9. Under any other Agreement, the Client may stop the work at any time by telling SoCals Media in writing, and the fee for month one stays owed.
• At the review. A month one Agreement ends at the review. Anything after it is a new agreement, signed then.
• What lasts after the end. Paying what is owed, ownership, confidentiality, how we speak about each other, non-solicitation, indemnity, liability, the time limit and disputes keep applying after an Agreement ends.

15Confidentiality

Each party keeps the other's non-public business information confidential, during the Agreement and after it. For the Client that includes SoCals Media's process, pricing, templates and any scripts not yet published; for SoCals Media it includes the Client's numbers, customers and plans. Either party may share what the law requires it to, and what was already public.

16How We Speak About Each Other

Neither party makes false or misleading statements about the other, in public or to the other's clients, team or partners, during the Agreement or after it. Honest reviews, opinions based on real experience, statements the law requires and reports to a regulator are always allowed.

17Non-Solicitation

During the Agreement and for six months after it ends, neither party will directly solicit or hire anyone the other employed or contracted who worked on the engagement, without the other's written consent.

18Indemnity

The Client covers SoCals Media against third party claims arising from anything the Client supplied or approved for the ads, and from the Client's own handling of leads, including the calling and texting rules, and from anyone the Client brings into the work. SoCals Media covers the Client against third party claims arising from its own negligence, or from content it created that infringes somebody else's rights. SoCals Media's cover sits inside the liability cap in section 19. The Client's cover does not.

19Liability

To the fullest extent the law allows, neither party is liable to the other for indirect or consequential loss, lost profits or lost revenue, and each party's total liability under the Agreement is capped at the fees paid under it. None of this limits fees owed under the Agreement, the costs of collecting them, an amount reversed in a payment dispute, or the Client's cover in section 18. Ad spend paid to Meta is not a fee under the Agreement. Nothing in the Agreement or these Terms limits either party's liability for fraud, wilful injury or a violation of law.

20Events Outside Either Party's Control

Neither party is in breach for a delay caused by something outside its reasonable control, such as serious illness, a natural disaster or a Meta outage. The affected party tells the other as soon as it can, and the days in the Agreement, and the 30 days in section 9, pause for the length of the delay.

21Time Limit

A claim under the Agreement is brought within one year of when it was discovered, or with reasonable care should have been discovered.

22Notices

Written notice is given by email or text to the addresses and numbers in the Agreement, and takes effect the day it is sent. A text counts as written notice. Either party may change its details by giving notice the same way.

23Governing Law and Disputes

The Agreement and these Terms are governed by the laws of the State of California. Any dispute is first talked through in good faith within 14 days of either party raising it in writing. If it is not settled that way, it goes to the courts of Los Angeles County, including small claims court.

The party that wins a dispute in court is paid its reasonable attorneys' fees and costs by the other. To the extent the law allows, each party brings its claims for itself, not as part of a class or group action.

24Electronic Signatures

Electronic signatures and signed copies are as good as ink.

25If Part of This Fails

If any part of the Agreement or these Terms is found unenforceable, the rest still stands. If either party does not enforce a part straight away, it can still enforce it later.

26Whole Agreement

The Agreement and these Terms, in the version the Agreement names, are the whole agreement on the work. They replace anything discussed, sent or proposed before them, and any change to them has to be in writing and signed by both parties. Each party signs relying only on what is written in them.

Neither party hands the Agreement to someone else without the other's written okay, except that SoCals Media may hand it to a company that takes over its business.

27Contact

Questions about these Terms? Socals Media & Co LLC, Los Angeles, California.

Email: cal@socalsmedia.com
Phone: (424) 946-7655

·Every Version

Each version of these Terms, at the address an Agreement can point to:

• Version of October 12, 2026 (current)